Posted on 29 June 2012
Just because you don’t happen to work in an industry that supports eco-friendly innovations doesn’t mean you can’t take steps to greenify your own business entity. Many companies are looking for ways to reduce their carbon footprint in an effort to satisfy their collective conscience, do a good turn for the community that supports them (and the global community at large), and improve their brand image through targeted efforts on behalf of the environment. This could be as simple and inexpensive as instituting a recycling program, conserving energy by using natural lighting, or allowing workers to telecommute. You might also consider major moves like adding solar power, switching up your supply chain to form green partnerships, or even seeking out a LEED certified facility in which to operate. But whatever level of green living you support in your business you might want to think about ways that you can encourage students to adopt eco-ideals by the way you run your internship program. Read the full story
Posted on 20 June 2012
Believe it or not, placing a few optional recycling bins around the office and calling it a day does not exactly make your office eco-friendly. If you really want to institute some changes within your business that will help you to shine up your brand image while doing something good for the community that supports you (not to mention the planet that supports all living organisms), you need to start seeking out ways to make your operations more sustainable while cutting back on waste and pollution. And here are a few of the best (and easiest) ways to make that happen. By the way, many are also cost-effective.
- Perform a waste assessment. These audits are generally done to find areas in which your company is wasting time and money. But they can easily be skewed to show how your wasteful habits are affecting the environment, as well. For example, you could undergo an energy audit to see how much of the bought air is leaking to the outside world through cracks, seams, portals, and ventilation. Read the full story
Posted on 18 June 2012
Social media is a key component in advertising, marketing and executing sales for any business. But for green entrepreneurs, it’s a seriously important battlefield in the war against big business. You want to carve out your niche in the industry, but in an environmentally responsible way. It’s a commendable approach, and so necessary in today’s business world. But since you may not have the same level of resources as the big boys and you certainly don’t want to do a bunch of traditional print advertising, you will find many of your biggest supporters and most dedicated customers on the social networks. The fantastic thing about all of the networks, Facebook, Twitter, LinkedIn, Google+, Pinterest or any of the dozens of other options people use, is that they don’t discriminate. Any business has the ability to find their target audience, and people who care about the environment are all online. Read the full story
Posted on 18 June 2012
Today’s professional spends much more time working with technology than getting their hands dirty. It’s a simple side effect of the information age. The business world runs off of computers, cloud technology, smartphones and data processing centers, and the savvy professional has a wide array of tech products and gadgets at his disposal to navigate the challenges of their industry. But a balance must be struck. You need to get work done efficiently, but you also don’t want to negatively impact the environment more than is absolutely necessary. So if you care about environmental sustainability, how can you have the best of both worlds? Luckily, many of the largest tech manufacturers now offer a wide array of eco friendly products. Here are some of the best tech products and accessories on the market for the green professional.
Read the full story