4. Leadership

Sustainability efforts require leadership, and this leadership can come from any level.

• Noreena Hertz and a New Economic System - In order to facilitate change on a large scale, the traditional rules of economics need to change. We need to look hard at how well the market forces work. Noreena Hertz's work is suggestive of where some opportunities are to improve business, the environment, and quality of life.
• Leading the Pack: Driving Innovation Through Sustainability - This article draws heavily from a September 2009 Harvard Business Review piece, "Why Sustainability is Now The Key Driver of Innovation." This post addresses the 5 Stages of Sustainability that Companies need to experience in order to remain competitive and increase revenue opportunities.
• Sustainability Drives Innovation - In the September 2009 Harvard Business Review, C.K. Prahalad along with Ram Nidumolu and M.R. Rangaswami suggested that "sustainability is a mother lode of organizational and technological innovations that yield both bottom-line and top-line returns."
• Sustainable Business Lessons from Green Pop Culture Icons - How do one man's pop culture memories coincide with your sustainable small business? Read this article to find out!
• Carbon Footprint - Understanding your carbon footprint is a critical place to begin your efforts to going green. This article provides an overview on what this means.
• “Why does sustainability matter to my business?” - An answer to a common question.

• Dear Environmentalist, - An open letter to environmentalists, offering some thoughts on how to better bring their message to the business owners, executives and managers they target.
• Dear Business Owner, - An appeal to business owners, executives, and managers, asking them to step up today to support social responsibility with action. This is action that is good for the world, and for their bottom line.