Sustainability efforts require leadership, and this leadership can come from any level.
Noreena Hertz and a New Economic System - In order to facilitate change on a large scale, the traditional rules of economics need to change. We need to look hard at how well the market forces work. Noreena Hertz's work is suggestive of where some opportunities are to improve business, the environment, and quality of life.
Leading the Pack: Driving Innovation Through Sustainability - This article draws heavily from a September 2009 Harvard Business Review piece, "Why Sustainability is Now The Key Driver of Innovation." This post addresses the 5 Stages of Sustainability that Companies need to experience in order to remain competitive and increase revenue opportunities.
Sustainability Drives Innovation - In the September 2009 Harvard Business Review, C.K. Prahalad along with Ram Nidumolu and M.R. Rangaswami suggested that "sustainability is a mother lode of organizational and technological innovations that yield both bottom-line and top-line returns."