Last month, the U.S. Commerce Department announced the nation’s Real Gross Domestic Product (GDP) figures for the second quarter of 2009 fell at another record level. In other words, people are buying and selling very little in this country right now. This should come as no surprise to anyone who has read the ad section of a newspaper or visited a mall in the past few months: stores are closing left and right, running liquidation sales and doing anything they can to get rid of so much product. What everyone’s trying to sell doesn’t matter, because to put it simply, no one’s buying. The question is, “What have we done wrong, both as consumers and as vendors, in the past? What are we doing wrong as we look toward our future?” Read the full story


