Posted on 10 October 2012
A great concern for entrepreneurs is developing a business plan that will result in success; control of assets, a healthy profit margin, and a smart balance of expenses are all essential to the planning of any business. Ambitious entrepreneurs with a green consciousness are further strained by the necessity of maintaining an environmentally friendly business, something that has not been a consideration for many companies until somewhat recently. The planning stage is immeasurably important for these entrepreneurs and there is of course a right way and a wrong way to develop a green business plan that will work.
Drafting a business plan requires an inhuman capacity for attention to detail. Everything must be accounted for, from the obvious necessities such as office and retail space to the seemingly inconsequential things like paper costs. Start planning your business by writing out everything in as much detail as possible. The transition of ideas from nebulous mental waves to realistic plans outlined on paper will expose any possible flaws in your business plan, and once you’ve given structure to your ideas you can more easily start to think about sustainability and green consciousness in your business plan.
Take a look at your rough business plans and think about how your proposed practices will comply with environmental regulations. This will help to keep your business environmentally friendly from the start, as well as ensuring that you don’t find yourself subject to fines from government agencies for environmentally toxic or unsafe practices. If you are going to be running a car wash, for example, think about the kinds of cleaning products you will use. Opting for the use of non-toxic products in your business will protect both you and your local eco-systems from the danger of toxic chemical leaks into soil and ground water. What products will your business need to operate, and how can they be sourced and utilized in an environmentally friendly manner?
Think about how your business can be made energy efficient. You could adopt energy saving practices in the work place to reduce your carbon footprint and cut down on emissions. Plan on investing in low-energy appliances and office equipment. If cars and other vehicles will be necessary for business, consider the option of hybrid or electric vehicles for transportation. Reuse and recycle whenever possible. The possibility of running your business headquarters on solar energy may even be viable. All of these things should be given due consideration in your business plan. The reduced cost of energy for daily operations can actually work to increase profit margins significantly.
The planning stage of your business is extremely important. During this phase you will get a realistic idea of how your business will be run. Look into business reviews to find companies that exercise green practices and see how you can emulate these in your own business plan. Remember to account for all possibilities and expose any potential flaws in your business plan as early as possible to ensure that your green enterprise will be a success.
Posted on 18 June 2012
Social media is a key component in advertising, marketing and executing sales for any business. But for green entrepreneurs, it’s a seriously important battlefield in the war against big business. You want to carve out your niche in the industry, but in an environmentally responsible way. It’s a commendable approach, and so necessary in today’s business world. But since you may not have the same level of resources as the big boys and you certainly don’t want to do a bunch of traditional print advertising, you will find many of your biggest supporters and most dedicated customers on the social networks. The fantastic thing about all of the networks, Facebook, Twitter, LinkedIn, Google+, Pinterest or any of the dozens of other options people use, is that they don’t discriminate. Any business has the ability to find their target audience, and people who care about the environment are all online. Read the full story
Posted on 22 March 2012
As more people are becoming environmentally-aware, more are being conscious about what they can do, both at work and in the home, to create more of an eco-friendly atmosphere.
When it comes to the office, you may think that your options are limited, but the truth is there are a ton of small “green” business changes that you can make that, in the long run, will make a huge difference for the environment and the economy.
Here are some options that you can start implementing as soon as today: Read the full story
Posted on 27 February 2012
When it comes to running a greener business, you have so many options. You could start simply enough by installing recycle bins with every trash can, performing a waste assessment, and switching to CFL or LED lighting options. From there you could work to conserve energy and water, reduce pollution and waste in all aspects of your operation, and volunteer at or donate to eco-friendly causes. And if you really want to go all out, you could build LEED certified facilities and vow to make your entire supply chain, and your business in general (including vendors, partners, and clients) environmentally friendly. There are many, many ways to go green when it comes to business and all of them help the planet in a variety of ways. But when it comes to hosting corporate events you may be scratching your head over how to go green and still keep your guests happy. So here are a few options to consider. Read the full story
Posted on 13 February 2012
As a small business owner, you probably already know how essential it is to the success and life of your business that you stay on top of the times, being certain to understand trends and the way that the wind is blowing. By now, you also undoubtedly know that the world is turning its attention to those businesses that can provide environmentally friendly services. Since you want to stay ahead of the game and increase your chances of remaining in it at least through next year, you will want to begin to embrace a green ideology, especially when it comes to branding. Here are a few suggestions how. Read the full story
Posted on 07 February 2012
There are many reasons why businesses these days are choosing to take on more environmental responsibility. In some cases, it leads to financial savings by reducing waste and pollution through recycling and conservation efforts. And often, it improves the public image of a company and helps to bring in more business from consumers that value green business. Of course, it could also provide a big boost to the collective conscience of a company, making not only the management, but also employees feel good about the establishment they work for. But if you’d like to really get your employees on board with feeling great about going green, here are just a few tactics you can use to train them to take on a bigger environmental role around the office (and possibly even in their own lives). Read the full story
Posted on 05 February 2012
Companies are always trying to find a way to tap into new markets. For the past decade in particular companies have been trying to find ways to tailor their products or services to the environmentally conscious consumer. You see it all the time with car companies developing hybrid vehicles and houses running on solar energy, but now web hosting companies are going green as well. Read the full story
Posted on 02 February 2012
Like many businesses these days, some law firms are looking for ways to make their operations more eco-friendly. This is not necessarily a means of staying up-to-date with environmental standards and legislation (although that is a perfectly valid reason to enact updates). In truth, many firms are striving to meet the demands of a growing base of consumers seeking green businesses, while others would like to obtain the bragging rights that come with LEED (Leadership in Energy and Environmental Design) certification. In truth, most are just looking to do some good in the world through their efforts to run environmentally and socially responsible companies that their employees and clients can be proud of. So if you happen to be part of a law firm that is looking to go green, here are some steps that a few of your competitors have already taken. Read the full story
Posted on 14 July 2009
Usually the term “greenwashing” carries a great deal of negative connotations. But taken more literally, green-washing may actually be a low-cost janitorial asset to your office building. Using environmentally-friendly cleaning supplies will promote employee health, improve ecosystems surrounding your building, and save you money in the long run. Read the full story
Posted on 05 May 2009
For most of us, when summer rolls around we want an instant cool down and fast! Nobody wants to wait around for costly and timely AC installers to squeeze us into their schedule and rob us blind with over priced installation and labor. Read the full story