Yesterday I wrote about the importance of environmentalists speaking in the language of business if they wanted to affect business performance. Today’s WSJ has an excellent article in support of this. The article reviews the success of a program at a Subaru manufacturer that embraced green manufacturing 20 years ago. The finding – that the project has provided terrific business results measured primarily through a waste reduction program. Read the full story

My grandparents had enough money to be comfortable. But they never stopped being careful about how they spent their money. My grandfather was an attorney and a CPA and had a great career with the government. But I’ll always remember calling them and getting rushed off the phone ‘because long distance is very expensive.’ These comments came well after long distance calls were cost prohibitive.

Their values for spending came out of the depression. Ours come from a time period quite the opposite.

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